Find Your Niche – What Is Your X-Factor

A niche is a term used in biological science to state the organism’s role in an ecosystem. Every organism has a special role that makes them useful.

In an online business world, it’s the same. It’s as simple as what you are meant to do to get paid in the business.

It is your X-Factor.

It is important to find your niche because finding it means finding your fit in life, your purpose in the world that makes you most alive.

The easy way I have encountered to describing my niche is to have the following 3 things about me come together.

  • Something I’m good at
  • Something I like to do
  • Something people are willing to pay me for

Getting to my X-Factor is an important first step to start your Easy Online Business.


You can answer the 3 questions yourself or you can write to 10 people who are closest to you the following note:

“Hi my friend, I’m doing a project to find out what I’m good at. If you can use 5 words to describe what I’m good at and 5 words to describe what is important to me, what would it be? So it’s 1) What I’m good at and 2) What do you think is important to me?

There’s no right or wrong answer. Just your honest opinion. This will help me know myself better and hopefully be a better friend to you. Thank you

Your friend 


When you have the responses, put the answers all together. Find repeats in each list and rate them according to how many times a particular term is repeated.

Look at the tops ones. Then ask yourself which ones are the things my friends think I’m good at and important to me that I REALLY LIKE TO DO.

Then for each of them, ask if it’s it’s possible that one day if I work hard and persists on it, that people pay me for that which I like to do.

That thing I end with is my potential niche.

But it may not be my only niche. It may take time to find out others but I will never know until I try

Hope the exercise is helpful.  It was for me.

With know my niche, I could fulfill one of my childhood dreams. I learned from my friends and family what I’m good at and what is important to me. It was music and its consistent to what people say about me.

Today I have my own online guitar shop called myO’Guitarshop online using products from Amazon’s affiliate program. It’s possible because I found my Niche and working through Wealthy Affiliate as a program to get me there.

There’s a video I would like to share with you.

I will give you a preview here of a training within the #1 recommended program to show you how practical it is to work on the program with the niche you have.  This is the actual training to give you an idea what it is like to be trained there.

Click on the scene and enjoy.

So what’s your niche? And how did you find out your niche?


My 10 years of IT consultancy across multiple discipline (including government, education, health and the non-profit sector) and also my 12 years in the service industry means I can help you champion your online business journey. I can help you develop yourself and your team to navigate your digital transformation.

8 thoughts on “Find Your Niche – What Is Your X-Factor

  1. Great advice on how to choose a niche – something I wish I had come across when I first took up affiliate marketing!

    Unfortunately I made the cardinal sin – I followed the money instead of a passion of mine…and writing became very much a chore…

    This advice is great – love the X Factor link…even though I HATE the show LOL

    1. Thanks for sharing your story. Yes we all stumble upon what’s our niche but now there’s a better way. There’s a certain love it or hate it thing that splits the nation. Especially amongst people in the industry to debate if X Factor and all those talent shows is art or merely a huge business.

  2. Hi there.

    Selecting a niche from your passion is a must so you can make write endlessly.

    If you choose a niche just to make money you will never will.

    Thanks for sharing this awesome post 🙂

  3. This is a nice way to help you find a niche. The approach of using outside influences to help is new to me. I believe it might help but since you got to make the final decision I say go with your gut. Thanks for sharing.

  4. Hey there,
    This is some great and important information provided here about finding the perfect niche. To be honest I have struggled before to find the perfect niche to start my affiliate marketing website. It is actually hard when you need to determine which niche would be the right one. Thanks for sharing these tips and the content man, I will for sure use them the next time!

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